________ Results When an External Message Drives People to Feel

question 19

Multiple Choice

________ results when an external message drives people to feel a need or want to buy a product.

• A)Demand creation
• B)Direct marketing
• C)Social marketing
• D)Cause marketing
• E)Mission marketing

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Definitions:

Entertainment

Activities, performances, or media produced to provide enjoyment and amusement to individuals or groups.

Subsidy

is financial assistance provided by the government to individuals or groups to support an economic activity deemed beneficial.

Revealed Preferred

A concept in consumer choice theory that preferences can be determined by observing consumer choices under different constraints.

Violates WARP

Refers to a situation where an individual's choice behavior contradicts the Weak Axiom of Revealed Preferences, suggesting inconsistency in their preferences.