Conviction and Credibility Are Both Surrogate Measures for the Key

question 33

Multiple Choice

Conviction and credibility are both surrogate measures for the key message effect of ________.

• A)perception
• B)emotion
• C)cognition
• D)association
• E)persuasion

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Definitions:

Marginal Product

The additional output generated by adding one more unit of a specific input, holding all other inputs constant.

Output Units

The quantity of goods or services produced, measured in units, which can refer to individual items, batches, or specific measures of output.

Law of Diminishing Returns

An economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other inputs remain at a constant.