Refer to the Following Passage to Answer the Questions Below

question 39

Essay

Refer to the following passage to answer the questions below.
Haley and Lauren,who recently graduated with MBAs,are opening a new shoe boutique called The Pampered Soul in Hattiesburg,Mississippi,which is classified as a Metropolitan Statistical Area (MSA)with more than 100,000 people.It's also home of The University of Southern Mississippi.Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall,and their primary target market will be women ages 18 to 35.They've rented a location on the main street in front of the USM campus.The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers.They have a modest budget for advertising,so they want to get as much out of it as they can.
-Haley and Lauren want to make sure that customers know how to find their business.Which medium is most appropriate for providing consumers information on where to purchase the shoes they are looking for?

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Definitions:

Inflation

The rate at which the general level of prices for goods and services is rising, and, consequently, the purchasing power of currency is falling.

Standard Deviation

A measure of the dispersion or variability in a set of data or probability distribution.

Returns

The gains or losses from an investment over a specific period, usually expressed as a percentage.

Years

Units of time equal to 365 days (or 366 days in leap years), used as a basic measure of time for planning and agreements.