Refer to the Following Passage to Answer the Questions Below

question 119

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients.Her responsibilities include identifying specific media vehicles,such as TV programs,newspapers,magazines,or radio programs and stations for clients' advertising;negotiating the costs to advertise in them;and handling the details of billing and payment.Although one of the agency's major clients advertises primarily in magazines,the media plan calls for the use of newspaper advertising as well.
-Allison is working with a client that wants to maximize frequency over a one-month period.Which of the following media should Allison NOT recommend to this client?

• A)radio
• B)daily newspapers
• C)monthly magazines
• D)network television
• E)cable television

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Definitions:

Channel Member

An entity (e.g., manufacturer, distributor, retailer) that plays a role in the distribution and sale of goods and services in the supply chain.

Sells Directly

The practice of selling products or services directly to the customer, bypassing any intermediaries or third-party retailers.

Binding Arbitration

A legal process in which a dispute is resolved by an arbitrator’s decision, which is final and enforceable by law, with no option for appeal.

Vertical Conflict

A type of conflict that occurs between different levels of the same channel, for example, disputes between a manufacturer and its wholesaler or retailer.