According to the Authors of Your Text, Consumers Are Advised

question 154

Multiple Choice

According to the authors of your text, consumers are advised to be less concerned about the presence of subliminal messages in advertising and more concerned that ads __________.

• A) often induce people to act counter to their wishes, values, and personalities
• B) often shape and perpetuate cultural stereotypes
• C) reduce our attention span and our ability to evaluate persuasive messages critically
• D) consciously advocate socially destructive attitudes and behaviors

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Definitions:

Ideal Point

The position at which a particular market segment’s ideal product would lie on a perceptual map.

Point of Parity

Elements of a product or brand that are similar to those of competitors, indicating a level of equality in the consumer's eyes.

Perceptual Map

A Perceptual Map is a visual tool used in marketing to depict consumers' perceptions of brands or products relative to competitors.

VALS Framework

A tool used in psychographic segmentation that classifies consumers into eight distinct types based on their responses to a questionnaire, focusing on values, attitudes, and lifestyle.