Which of the Following Is True of Penetration Pricing

question 32

Multiple Choice

Which of the following is true of penetration pricing?

• A)Penetration pricing is a variation of a premium pricing strategy.
• B)Penetration pricing is a mass-market strategy rather than a niche strategy.
• C)Penetration pricing is best used when there are no competitors in the market and entry is difficult.
• D)Penetration pricing is used in a market where product differentiation is high.
• E)Penetration pricing is most effective when potential customers are quality-sensitive rather than price-sensitive.