Unilever Has Over 10 Personal Care Brands,each with a Unique

question 18

Multiple Choice

Unilever has over 10 personal care brands,each with a unique focus and product positioning strategy.Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package.This is an example of using a ________ branding strategy.

• A)company name only
• B)brand name only
• C)company and brand name
• D)brand and subbrand name
• E)company,brand,and product name

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Definitions:

Processing Department

An organizational unit where work is performed on a product and where materials, labor, or overhead costs are added to the product.

Work in Process Account

An account that tracks the costs of unfinished goods in the manufacturing process at any given time.

Process Costing

This is an accounting methodology used to allocate costs to units of product in industries where the production process is continuous and homogenous.

Homogeneous Products

Products that are identical or nearly identical in features and quality, making them undifferentiated in the eyes of consumers.