A Business That Dominates Markets with a Relative Advantage in Distribution,sales

question 28

Multiple Choice

A business that dominates markets with a relative advantage in distribution,sales coverage,or marketing communications can control (and often block) market access,creating a source of competitive advantage.Which source of competitive advantage does this create?

• A)scope advantage
• B)market segmentation advantage
• C)marketing advantage
• D)learning advantage
• E)marketing cost scope advantage

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Definitions:

Efficiency

The extent to which resources are used optimally to achieve the desired outputs with minimum waste or effort.

Production Possibilities Frontier

A curve depicting all maximum output possibilities for two goods, given a set of inputs consisting of resources and other factors.

Marginal Cost

The cost incurred by producing one additional unit of a product.

Concave

A shape or curve that is curved inward, resembling the interior of a circle or sphere.