In the Context of Market Segmentation,interests,opinions,and Leisure Pursuits of Consumers

question 51

Multiple Choice

In the context of market segmentation,interests,opinions,and leisure pursuits of consumers are related to ________ segmentation.

• A)demographic
• B)psychographic
• C)usage behavior
• D)firmographic
• E)geographic

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Definitions:

Browser History

A record of web pages a user has visited, stored by a web browser.

Asynchronous Communication

A mode of communication where the exchange of messages occurs without requiring both parties to be simultaneously engaged.

Audio Content

Material or information presented in an audible format, such as music, podcasts, or audiobooks.

B2B Commerce

Business-to-Business commerce, wherein transactions are conducted between companies rather than between companies and consumers.