Niche-Segment Strategies Differ from Mass-Market Strategy in That Niche-Market Strategies

question 50

Multiple Choice

Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________.

• A)address one set of core customer needs of a large market segment
• B)have no segment focus
• C)are used when demographics are not distinctive
• D)are used when the company markets to a closely related attractive segment first
• E)involve highly refined marketing effort directed at an overlooked,small group of customers

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Definitions:

Frustration

The feeling people get when goals they are trying to attain are blocked.

Aggression

Behavior intended to harm or intimidate others, which can be physical or verbal, and is often a response to frustration or perceived threats.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a feeling of contempt for other cultures.

Prejudice

An unfounded or biased preconception or attitude towards individuals or groups based on characteristics like race, gender, or social status.