Which of the Following Is a Customer Relationship Marketing Strategy

question 49

Multiple Choice

Which of the following is a customer relationship marketing strategy?

• A)mass-market strategy
• B)mass-customization strategy
• C)core-segment strategy
• D)sub-segment strategy
• E)decentralization strategy

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Definitions:

Liquid Assets

Refers to assets that can be quickly and easily converted into cash without significant loss in value.

Disposable Income

Monetary resources for household use in saving and spending subsequent to income tax deductions.

Consumption

The act of using goods and services for personal needs or wants, including basics like food and housing to luxury items.

Disposable Income

Resources allocated for household expenditure and savings after income tax expenses.