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S.K Investment Group is a firm based in Chicago that provides financial services to its clients.The marketing department of the firm segments its market based on the amount invested,frequency of transactions,and type of investments purchased.The firm creates 5 meaningful categories for each of the 3 variables.Calculate the possible market segments for S.K Investment Group.
Technological Progress
The advancement and innovation in technology that leads to new devices, methods, and capabilities, improving efficiency and quality of life.
Globalization
The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to increased interconnectedness and interdependence among the world's economies, cultures, and populations.
Developed Countries
Countries with strong economies and advanced technological infrastructure relative to other less industrialized nations.
Underdeveloped Countries
Nations characterized by low levels of economic productivity, poor infrastructure, and limited access to basic needs and services for their populations.
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