Name and Describe the Seven Key Steps in a Needs-Based

question 46

Essay

Name and describe the seven key steps in a needs-based market segmentation process.

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Definitions:

Assets Abroad

Financial or physical holdings owned by individuals or entities in countries other than their own.

Current Account Balance

A measure of a country's trade, earnings on foreign investments minus payments to foreign investors, and cash transfers, over a period.

Goods And Services

The combination of tangible products (goods) and intangible activities (services) offered in the marketplace.