Uncovering Key Performance Issues That Normally Might Go Unnoticed in Day-To-Day

question 14

Multiple Choice

Uncovering key performance issues that normally might go unnoticed in day-to-day business operations is the primary purpose of the ________ step of a marketing plan.

• A)situation analysis
• B)revenue planning
• C)performance evaluation
• D)performance gap
• E)channel strategy

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Definitions:

EDI

Electronic Data Interchange, a system that allows the exchange of business documents and data across different companies electronically.

B2C

Business-to-Consumer, a commercial transaction model where businesses sell products or services directly to the end-users or consumers.

C2B

Consumer-to-Business, a business model where consumers create value or products that businesses purchase.

B2B

Business-to-Business, a model that involves transactions between two firms rather than between a firm and individual consumers.