Which of the Following Is Used to Determine a Segment's

question 53

Multiple Choice

Which of the following is used to determine a segment's marketing profitability?

• A)customer retention index
• B)net profit (after taxes)
• C)gross profit
• D)net marketing contribution
• E)gross revenue

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Definitions:

Underwriters

Professionals or companies that evaluate and assume the risk of another party in exchange for a premium, often used in the contexts of insurance and initial public offerings.

Offer Price

The price at which someone is willing to sell a security, asset, or commodity; also known as the ask price.

Price-Earnings Ratio

A financial metric used to evaluate a company's share price relative to its per-share earnings, indicating how much investors are willing to pay per dollar of earnings.

Fixed Assets

Long-term tangible assets held for business use and not expected to be converted to cash in the current or upcoming fiscal year.