A Large-Segment Strategy Differs from a Mass-Market Strategy in That

question 52

Multiple Choice

A large-segment strategy differs from a mass-market strategy in that a large-segment strategy ________.

• A)addresses one set of core customer needs
• B)has no segment focus
• C)is used when demographics are not distinctive
• D)is used when differences in customer needs are small
• E)allows customers to build their own products

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Definitions:

Hartford Convention

A series of meetings from December 1814 to January 1815 in Hartford, Connecticut, where New England Federalists met to discuss their grievances concerning the ongoing War of 1812 and political problems arising from the federal government's increasing power.

Federalist Party

A first American political party in the late 18th and early 19th centuries that favored a strong central government, commercial economy, and close ties with Great Britain.

Public Opinion

The aggregate of individual attitudes or beliefs held by the adult population.

War of 1812

A conflict fought between the United States and the British Empire, along with its indigenous allies, from 1812 to 1815, often cited for its impact on U.S. nationalism and expansion.