A Large-Segment Strategy Differs from a Mass-Market Strategy in That

question 52

Multiple Choice

A large-segment strategy differs from a mass-market strategy in that a large-segment strategy ________.

• A)addresses one set of core customer needs
• B)has no segment focus
• C)is used when demographics are not distinctive
• D)is used when differences in customer needs are small
• E)allows customers to build their own products

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Definitions:

Margin Of Safety

The difference between actual or expected sales and sales at the break-even point; it measures the risk of incurring a loss.