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HomeVenture Inc.manufactures and sells a line of furniture under the brand name Elegant Lines.The firm has a 3 percent share of the U.S.furniture market,and competes with industry giants who have large economies of scale and marketing resources.However,Elegant Lines holds 65 percent of the overlooked "customized art furniture" segment,specializing in very expensive custom-designed,furniture.Each of the Elegant Lines furniture pieces is a unique piece of art.What type of market segmentation strategy is HomeVenture Inc.pursuing?
Characteristics
Attributes or features that help to identify, describe, or quantify properties of an object, person, or phenomenon.
Baby Talk
A simplified form of language used by adults when speaking to babies and young children, characterized by high pitch, slow tempo, and exaggerated intonation.
Infants
Very young children, typically under one year of age, who are in the earliest stage of human development.
Purpose
The sense of intention or objective that guides an individual's actions or the meaning behind an action or object.
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