Which of the Following Is True of Backward-Looking Market Metrics

question 5

Multiple Choice

Which of the following is true of backward-looking market metrics?

• A)They are applied simultaneously with financial performance metrics,normally at the end of a reporting period.
• B)They include relative product and service quality.
• C)Their purpose is to track customer perceptions and attitudes that precede actual changes in customer behavior.
• D)They are the indicators of future financial performance.
• E)The absence of these metrics can result in customer-dissatisfaction problems being undetected.

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