Martha Has Determined That Along the Share-Development Path,her Business Should

question 15

Multiple Choice

Martha has determined that along the share-development path,her business should perform at a 91% level of product awareness,73% in product preference,86% in intentions to purchase,and 76% in product availability.If the share potential index for Martha's business is 26%,at what level of purchase rate should her business perform?

• A)90%
• B)80%
• C)70%
• D)60%
• E)50%