The Part of the Media Plan That States Measures of Goal

question 222

Multiple Choice

The part of the media plan that states measures of goal achievements and the rationale for choices is the:

• A)marketing analysis.
• B)advertising analysis.
• C)media strategy.
• D)justification and summary.

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Definitions:

Empirical Research

The study and collection of data through direct and indirect observation or experience.

Warranted

Describes an inference or argument such that the truth of the premises justifies or strongly supports confidently accepting the conclusion as very probably true, but not necessarily true.

Tautological

Pertaining to a statement that is true by necessity or by virtue of its logical form.

Natural Phenomena

Events or observable occurrences in the natural world, not produced by humans, that can be explained through scientific investigation.