When Using the Hierarchy of Effects Model to Develop Liking

question 116

Multiple Choice

When using the hierarchy of effects model to develop liking for a product or brand, the best creative message strategy to use would be:

• A)affective.
• B)cognitive.
• C)conative.
• D)corporate.

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Definitions:

Pelvic Floor

The layer of muscles stretching under the pelvis, which supports the pelvic organs and controls continence.

Erection

The physiological process of the penis or clitoris becoming enlarged and firm, often in response to sexual arousal.

Penis

The external sexual organ in males through which urine and semen are discharged.

Perineum

The perineum is the region in the body between the anus and the genitals, playing a key role in various functions including the support of pelvic floor structures.