Using Typical Persons and CEOs as Spokespeople in Ads Are

question 233

Multiple Choice

Using typical persons and CEOs as spokespeople in ads are difficult because they:

• A)are often perceived as not being credible.
• B)do not have a high level of expertise.
• C)are not professional actors so they are more difficult to work with.
• D)are not physically attractive.

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Definitions:

P/E Ratio

The ratio for valuing a company that measures its current share price relative to its per-share earnings.

Financial Statements

Official records outlining the financial activities and condition of a business or entity, including the balance sheet, income statement, and cash flow statement.

Common Shares

Equity ownership units in a corporation that entitle holders to voting rights and potential dividends.

Return On Equity Ratio

A measure of financial performance calculated by dividing net income by shareholders' equity, indicating how well a company uses investments to generate earnings growth.