In the Hierarchy of Effects Model, to Obtain Brand Loyalty

question 171

Multiple Choice

In the hierarchy of effects model, to obtain brand loyalty:

• A)all six steps must be present.
• B)knowledge and preference is essential, the other steps are not.
• C)liking, preference, and conviction are essential, the other steps are not.
• D)awareness, knowledge, and conviction are essential, the other steps are not.

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Definitions:

Cement

A binding material, often used in construction, made by grinding calcined limestone and clay to a fine powder which hardens when mixed with water.

Quarries

Open-pit mining operations where stone, limestone, marble, or other materials are excavated for building and decorative uses.

Mudcracks

Cracks in clay-rich soil or sediment that occur as it dries, typically indicating past water presence.

Bedding

The formation of parallel layers of sediment as they accumulate over time, indicating successive periods of deposition.