The Set of Brands a Consumer Knows About but Has

question 165

Multiple Choice

The set of brands a consumer knows about but has neither positive nor negative feelings for is part of which set?

• A)Inept
• B)Inert
• C)Cognitive
• D)Evoked

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Definitions:

Monocular

Referring to or involving one eye.

Bouncing Ball

A simple dynamic system involving a ball being dropped or thrown such that it rebounds off a surface.

Perception

The process of interpreting sensory information to understand and interact with the environment.

Dishabituation

The renewal of attention or response to a stimulus that had previously become habitual or ignored, triggered by a significant change in the stimulus.