In a Buzz Marketing Program, the Ideal Situation Occurs When

question 36

Multiple Choice

In a buzz marketing program, the ideal situation occurs when:

• A)consumers who truly like a brand tell others.
• B)consumers who like a brand and are sponsored by a company to tell others.
• C)a company creates a blog about a brand and invites consumers to participate.
• D)company or agency employees posing as customers of the company, telling others about the brand.

---

Definitions:

Federal Records

Documents created or received by a government agency that are preserved as evidence of the organization, functions, policies, decisions, procedures, operations, or other activities.

Coefficient Alpha

A reliability coefficient that measures the internal consistency of a test or scale; it is commonly used in psychometrics.

Reliability

The reliability of an evaluation tool in generating steady and unchanging outcomes over various periods.

Spearman-Brown Formula

A mathematical formula that can be used with split-half or odd-even reliability estimates to increase the accuracy, which is impaired because of the shortening (splitting in half) of the test.