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Although It Is Virtually Impossible for Companies to Create Brand

question 166

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Although it is virtually impossible for companies to create brand communities, marketers can facilitate and enhance the communities in which owners interact.

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Definitions:

Disclosure

The act of making new or important information known, especially about financial operations or conditions.

AASB 114

Australian Accounting Standards Board ruling 114, which sets guidelines for segment reporting by financial entities.

AASB 8/IFRS 8

Operating Segments, a standard that requires entities to disclose information about their operating segments, products, services, and geographical areas.

Disclosure Requirements

Rules and regulations that mandate the release of all relevant financial information that could influence the decision-making process of investors, stakeholders, and the public.

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