________ Consist of Messages Sent Via Channels That Are Not

question 30

Multiple Choice

________ consist of messages sent via channels that are not owned by the marketers, who pay for using the channels.

• A) Paid social media
• B) Owned social media
• C) Earned social media
• D) Covert social media
• E) Exclusive social media

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Definitions:

Income

The extraction of financial value, repetitively over time, from working engagements or investment pursuits.

Income Elasticity

A measure of how much the demand for a good or service changes with a change in the consumer's income.

Per Capita

A statistical measure that represents the average per person of a particular indicator, such as income or GDP.

Disposable Income

The sum of funds households can allocate for expenditure and saving once income taxes are deducted.