Which Media Type Reaches Geographic, Demographic, and Interest-Focused Groups with Relatively

question 82

Multiple Choice

Which media type reaches geographic, demographic, and interest-focused groups with relatively precise targeting and visually high-quality ads that have high credibility, long message life, and increased exposure due to pass-along readership?

• A) television
• B) magazines
• C) radio
• D) newspapers
• E) interactive television (iTV)

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Definitions:

Price Discrimination

The strategy of selling the same product at different prices to different groups of consumers, based on their willingness to pay or other distinguishing factors.

Arbitrage

The practice of buying and selling the same assets in different markets to take advantage of differing prices for the same asset.

Antitrust Laws

Legislation enacted to prevent monopolies or unfair business practices that restrict free competition, thereby protecting consumers and ensuring a fair market environment.

Natural Monopoly

A type of monopoly that exists due to the high cost or complexity of operating in a specific industry, which effectively prevents other competitors.