Geoff Is Responsible for Online Marketing for the Local Automotive

question 68

Multiple Choice

Geoff is responsible for online marketing for the local automotive dealership. He manages the website, Facebook page, and Twitter account. The type of media he is responsible for is broadly categorized as ________.

• A) comparative media
• B) traditional media
• C) new media
• D) informal media
• E) symbolic media

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Definitions:

Group Polarization

The tendency for group discussion to produce shifts toward more extreme attitudes among members.

Participation

The active involvement of individuals or groups in making decisions or taking actions within an organization, community, or process, often aimed at encouraging ownership and commitment.

Empowerment

Empowerment is the process of granting individuals or groups more autonomy and control over their work or life circumstances, encouraging decision-making, and fostering a sense of ownership.

Spontaneous Creativity

Spontaneous creativity refers to the ability to generate innovative ideas or solutions without premeditation, often resulting from a sudden inspiration.