Before Launching His Ad Campaign, Jerry Asked a Test Group

question 100

Multiple Choice

Before launching his ad campaign, Jerry asked a test group of consumers to read the ad copy and report whether they liked the message, understood the message correctly, and regarded the message as effective and persuasive using semantic-differential and Likert scales. This feedback is an example of ________.

• A) physiological measures
• B) UPC codes
• C) attitudinal measures
• D) day-after recall tests
• E) net income tests

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Definitions:

Price

The amount of money expected, required, or given in payment for something; it reflects the value at which a transaction can occur.

Dioxins

Highly toxic chemical compounds that are environmental pollutants and known for their ability to persist in the environment and accumulate in the food chain.

Parts Per Million

A unit of measurement used to denote the concentration of a substance in water or air, equal to 1 part of the substance in 1,000,000 parts of the solvent.

Scatterplot

A type of graph used in statistics to display values for typically two variables for a set of data, showing how much one variable is affected by another.