When Material Presented First Produces a Greater Effect Than Material

question 25

Multiple Choice

When material presented first produces a greater effect than material presented later, this is known as the ________. When the material presented last produces a greater effect than material presented earlier, this is known as the ________.

• A) central route to persuasion; peripheral route to persuasion
• B) recency effect; primacy effect
• C) primacy effect; recency effect
• D) positive message framing; negative message framing
• E) peripheral route to persuasion; central route to persuasion

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Definitions:

Informational Interviews

Structured conversations conducted to gather information about a job, career field, industry, or company by questioning someone who is knowledgeable in the area.

Initial Client Interviews

The first meetings between a lawyer and a potential client where the case is discussed, and legal advice may be provided.

Subsequent Client Interviews

Client meetings that occur after the initial consultation, often to gather more information or update the client on case progress.

Digital Shadow

The digital information and data trail left by an individual’s activities online.