Customer Profitability-Focused Marketing ________

question 20

Multiple Choice

Customer profitability-focused marketing ________.

• A) tracks costs and revenues of individual customers and then categorizes those consumers into tiers based on consumption behaviors that are specific to the company's offerings
• B) minimizes the cost of production in order to offer the product at the best price possible
• C) aggressively markets products to consumers who do not necessarily think that they need the product
• D) continually updates the product without regard to the needs of the consumer
• E) invests money in attracting customers that are very sensitive to price and are not loyal to any given brand

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Definitions:

Perpetuity

A type of annuity that generates an infinite series of payments into the future, without an end date.

Present Value

The value now of a future monetary total or cash flows, based on an established return rate.

Cash Flow

The overall flow of cash and assets similar to cash entering and exiting a corporation.

Present Value

The value today of a sum of money expected in the future or a series of financial inflows, calculated with a specified rate of interest.