________ Occurs When Consumers Tune into Messages That They Find

question 40

Multiple Choice

________ occurs when consumers tune into messages that they find pleasant or with which they are sympathetic, and they actively avoid painful or threatening ones.

• A) Defensive stimulation
• B) Selective exposure
• C) Perceptual defense
• D) Perceptual blocking
• E) Perceptual organization

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Definitions:

Ethics

Moral principles that govern a person's behavior or the conducting of an activity.

Code of Conduct

A set of rules outlining the social norms, responsibilities, and expected behaviors of individuals within an organization or profession.