________ Occurs When Consumers Tune into Messages That They Find

question 40

Multiple Choice

________ occurs when consumers tune into messages that they find pleasant or with which they are sympathetic, and they actively avoid painful or threatening ones.

• A) Defensive stimulation
• B) Selective exposure
• C) Perceptual defense
• D) Perceptual blocking
• E) Perceptual organization

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Definitions:

Tympanic Membrane

Commonly known as the eardrum, the tympanic membrane is a thin membrane that vibrates in response to sound waves, playing a crucial role in hearing.

Utricle

A small, fluid-filled sac in the inner ear that detects changes in gravity and linear acceleration, playing a key role in balance.

Ossicles

Small bones in the middle ear (malleus, incus, stapes) that transmit sound vibrations to the inner ear.

Malleus

A small bone in the middle ear that transmits sound vibrations from the eardrum to the inner ear.