Positioning Avis Using the Claim That "We're No

question 39

Multiple Choice

Positioning Avis using the claim that "We're No. 2. We Try Harder." was an example of ________.

• A) premier position
• B) positioning against competition
• C) umbrella positioning
• D) key attribute positioning
• E) un-owned perception positioning

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Definitions:

Cost Drivers

Factors that cause a change in the cost of an activity, impacting the economic amount associated with production or delivery of a service.

Variable Costs

Costs that vary in direct proportion to changes in production or sales volumes, such as raw materials and direct labor.

Fixed Costs

Costs that do not change with the level of output or production, such as rent, salaries, and insurance.

Predetermined Overhead Rate

A rate used to allocate overhead costs to products or job orders, calculated based on estimated overhead costs and an allocation base at the beginning of a period.