Which of the Four Disciplines That Helps Shape Our Understanding

question 100

Multiple Choice

Which of the four disciplines that helps shape our understanding of consumer behavior is defined as the study of the development, structure, functioning and problems of human society?

• A) psychology
• B) sociology
• C) anthropology
• D) communication
• E) economics

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Definitions:

External Considerations

Factors outside an organization that can impact its operation and performance, such as market trends, competition, laws, and customer preferences.

Threats

Potential or actual negative forces or obstacles outside or inside an organization that could cause harm or impede progress.

BCG Matrix

A strategic planning tool that categorizes a company's business units or products into four quadrants based on their market share and market growth rate, to help in decision-making.

Categories

Classified groups or divisions within a larger system, often used to organize information or items.