The Process of Dividing a Market into Subsets of Consumers

question 99

Multiple Choice

The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.

• A) market targeting
• B) ethical marketing
• C) product positioning
• D) market segmentation
• E) market stewardship

---

Definitions:

Customer Service

Activities and services provided by a business to support the satisfaction and engagement of its customers.

Ethical Problems

Involve dilemmas or situations that require a choice between competing sets of principles or standards, raising questions of right and wrong in human actions.

Organizational Change Activities

Actions and initiatives taken to modify processes, culture, or structure within an organization.

Artifacts

Tangible aspects or objects created by humans which represent elements of culture, including technology, artwork, and tools, in organizational research often related to the physical items that reflect company culture.