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Publicity Is the Marketing-Oriented Aspect of Public Relations

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Publicity is the marketing-oriented aspect of public relations.


Definitions:

Retained Earnings

Refers to the portion of net income left over for the business after it has paid out dividends to its shareholders.

Net Income

The profit a company generates after all expenses, taxes, and costs have been subtracted from total revenue.

Dividend

A portion of a company's earnings distributed to its shareholders, typically in the form of cash or stock.

Treasury Stock

Shares once issued to the public but then re-obtained by the originating company, lessening the quantity of stock present in the marketplace.

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