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The Simplest and Shortest Marketing Channel Is a Direct Channel

question 72

True/False

The simplest and shortest marketing channel is a direct channel.


Definitions:

Defensive Self-esteem

A fragile form of self-esteem that is highly sensitive to perceived threats and criticism, often leading to aggressive or defensive reactions to protect self-worth.

Social-cognitive

Pertaining to the understanding of social interactions and processes through cognitive mechanisms, including thoughts, perceptions, and expectations.

Trait

A unique trait or feature, usually associated with an individual.

Psychoanalytic

Pertaining to the theory and therapeutic method developed by Sigmund Freud, focusing on unconscious motivations and conflicts as determinants of behavior.

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