More and More Consumers Are Falling in Love with Your

question 27

Multiple Choice

More and more consumers are falling in love with your company's ice cream bars, and this coming summer should be your best season yet! These tasty treats will be sold in grocery stores, convenience stores, and even several major theme parks across the country. As the marketing manager for the product, you've set up a fairly long distribution channel mainly because:

• A) it's the only way your business is going to grow.
• B) you'd prefer to outsource the sales function so you don't have to deal with that aspect of the business.
• C) it makes the most sense for your B2B sales environment that caters to a few key purchasers.
• D) it's too expensive to own your own fleet of refrigerated warehouses and delivery trucks.

Understand the concept of sustainable development and its importance in modern business.

Identify the various forms of social responsibility, including cause marketing and social audits.

Recognize the ethical implications of marketing decisions and consumer behavior.

Explain the difference between ethics and laws within the context of business and marketing.

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Definitions:

Introductory Stage

The initial phase of a product lifecycle, characterized by product launch and initial marketing efforts.

Profits

The financial gain obtained when revenue generated from business activities exceeds the expenses, costs, and taxes needed to sustain those activities.

Marketing Costs

Expenses related to promoting, selling, and distributing a product or service, including advertising, sales force salaries, and promotional materials.

Marketplace

An open area or platform where goods and services are exchanged between buyers and sellers, including physical locations and online platforms.