Ramon Is a Sales Representative for a Medical Device Company

question 13

Multiple Choice

Ramon is a sales representative for a medical device company and works with orthopedic surgeons. During his discussions with surgeons about their work and the type of tools or devices that would help them perform better, he began to receive several interesting suggestions that Ramon passed along to the new product-development team. What stage in the new-product development process does this represent?

• A) Idea generation
• B) Screening
• C) Development
• D) Test marketing

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Definitions:

Commercial Printing

The process of mass-producing text and images using a printing press or digital printing technologies for commercial purposes.

Roy Lichtenstein

An American pop artist known for his comic strip style paintings that parodied American popular culture.

Silkscreen

A printing technique where ink is forced through a mesh screen onto a surface, commonly used for creating artworks and posters.

Multiple Images

The presentation of more than one image within a single artwork or in a series of artworks, often to convey a sequence of events or different perspectives.