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In one of the more creative developments in global trade, Pepsi struck a deal with the Russian government in 1972 to trade their cola syrup for Stolichnaya vodka. Pepsi would send the syrup to Russia for local soft drink bottlers, while Pepsi would receive vodka to distribute in the United States. At the height of the Cold War, residents in then communist Russia could enjoy the same Pepsi as American consumers. Pepsi was able to grow sales through:
Lesbian Sexual Orientation
A sexual orientation characterized by a romantic or sexual attraction to individuals of the same gender, specifically between women.
Cannon-Bard Theory
A theory of emotion suggesting that physiological arousal and emotional experience occur simultaneously and independently.
Emotional States
The internal conditions that arise from feelings, which can affect thoughts, behaviors, and physical responses.
Facial Expressions
Visual cues on the face that communicate emotional states or reactions to observers.
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