Some New Products Are Introduced and Quickly Are Accepted by the Marketplace

question 116

Multiple Choice

Some new products are introduced and quickly are accepted by the marketplace. Other products take years before they spread across society. A product that is complex and hard to understand is likely to diffuse across society:

• A) more slowly than a simple product.
• B) more quickly than a simple product.
• C) complexity has no effect on diffusion.
• D) about the same as a simple product.

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Definitions:

External Environments

The external factors, conditions, and forces outside an organization that can affect its activities and performance, including economic, legal, and technological influences.

Sustainable Development Goals

A collection of 17 global objectives set by the United Nations in 2015 to achieve a better and more sustainable future for all by 2030.

Cold War

A period of geopolitical tension between the Soviet Union and the United States and their respective allies, from the end of World War II until the dissolution of the Soviet Union in 1991, characterized by threats, propaganda, and other measures short of open warfare.

Cause-related

Pertains to marketing or initiatives that link a company or brand with a social cause or issue for mutual benefit.