A Consumer Goods Company Segments Its Markets on the Basis

question 15

Multiple Choice

A consumer goods company segments its markets on the basis of purchase patterns of their customers. The company groups its consumers who regularly buy their product into heavy, moderate, and light users, and nonusers. This segmentation approach is an example of _____.

• A) segmentation by benefits sought
• B) geographic segmentation
• C) segmentation by usage rates
• D) distributive segmentation

---

Definitions:

Dependent Means

Refers to averages that are related or influence each other, typically within paired or matched samples in statistical analyses.

Sample Size

The number of observations or replicates included in a statistical sample.

Dependent Means

Relates to statistical tests used to compare the means of related groups.

Sample

A selected portion of a population used in statistical analysis, chosen to represent the whole population in studies or experiments.