Recently a New Product Named Powerful Yogurt Was Introduced in the United

question 46

Multiple Choice

Recently a new product named Powerful Yogurt was introduced in the United States. This product is targeted toward men who often view yogurt as only for women. In fact, Powerful Yogurt is being referred to as "Brogurt" to emphasize its manliness. Powerful Yogurt is using:

• A) demographic segmentation.
• B) geographic segmentation.
• C) psychographic segmentation.
• D) behavioral segmentation.

---

Definitions:

Overeating

Consuming more food than the body needs for energy and nutrition, often leading to weight gain and other health issues.

Increased Smoking

A rise in the consumption of cigarettes or other tobacco products.

Consumption of Alcohol

The act of drinking beverages containing ethanol, which can affect an individual's physical and mental health depending on the amount consumed.

Internet Addiction

Internet Addiction is characterized by excessive or poorly controlled preoccupations, urges, or behaviors regarding Internet use that lead to impairment or distress.