Lands End Makes a Variety of Products at Different Price

question 37

Multiple Choice

Lands End makes a variety of products at different price points, but one thing that remains consistent - the guarantee. In fact, the company clearly states "Guaranteed. Period^®. We want nothing less than your absolute satisfaction. If you're not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price." Lands End feels its guarantee is the best in the business. This guarantee is part of Lands End ______ positioning strategy.¶

• A) product attribute
• B) key market characteristic
• C) product use
• D) product application

---

Definitions:

Procommunist Government

A government that supports or is aligned with communist principles, often advocating for communal ownership and the redistribution of resources.

Mariel Boat Lift

A mass emigration of Cubans to the United States in 1980, originating from the Mariel Harbor; it raised immigration and asylum issues between the two countries.

Cubans

Refers to the people hailing from Cuba, a country in the Caribbean, or their descendants living abroad.

Saddam Hussein

The fifth President of Iraq, serving from 1979 until 2003, known for his authoritarian rule and involvement in conflicts such as the Iran-Iraq War and the Gulf War.