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Wilma Is an Older Consumer That Is Very Hesitant to Buy

question 131

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Wilma is an older consumer that is very hesitant to buy new products. In fact, Wilma still has a landline phone and listens to music on a cassette deck. When asked a cell phone, Wilma responded, "Those new-fangled things are just not for me!" Wilma would fall into the ______ category of the diffusion process.


Definitions:

Natural Capital

The world's stocks of natural assets, including geology, soil, air, water, and all living organisms, which provide humans with a wide range of services.

Fossil Fuels

These are natural fuels such as coal, oil, and natural gas, formed from the remains of living organisms and used for energy.

Nonrenewable Natural Resource

A natural resource, such as fossil fuels or minerals, that cannot be replaced or replenished once it is used, leading to potential depletion.

Timber

Wood that has been processed into beams and planks, a stage in the production process that precedes finished wood products.

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