What Is the Purpose of B2B Market Segmentation

question 38

Multiple Choice

What is the purpose of B2B market segmentation?

• A) To discover how prospective customers will be using your products and services
• B) To establish how to define and describe prospective customers
• C) To identify the prospective customers with the greatest sales potential
• D) To establish your prospective customers' unique needs

---

Definitions:

Oil Prices

The cost per barrel of crude oil on the international market, influenced by global production, geopolitical events, and supply-demand imbalances.

Inflationary Spiral

A situation where rising wages lead to increased demand and prices, which then lead to higher wages and prices again, creating a continuous upward price spiral.

Unemployment

The condition of not having a job, describing individuals actively seeking work but unable to find employment.

Affirmative Action

A set of policies aimed at increasing opportunities for historically excluded groups in education and employment by considering factors including race and gender.