Service Supply Chains Are Bidirectional, Which Means That Service Customers

question 83

True/False

Service supply chains are bidirectional, which means that service customers actually provide inputs to the supply chain.

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Definitions:

Marketing

Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Offering

A product, service, or combination thereof that a company presents to its customers.

Place Utility

Availability of a product in a location convenient for customers.

Title Transfer

The legal process of transferring ownership of property, such as real estate or vehicles, from one party to another.