In a Customer Benefits Package, Intangibles Are Referred to as ________

question 96

Multiple Choice

In a customer benefits package, intangibles are referred to as ________.

• A) service-content
• B) goods-content
• C) quality-content
• D) process-content
• E) product-content

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Definitions:

Market Development

A growth strategy involving the promotion of existing products into new markets or to new segments, aiming to increase sales and customer base.

Diversification

A risk management strategy involving entering into new markets or adding new products to reduce dependency on a single market or product.

Product Development

The process of creating new products or enhancing existing ones, from concept through design, testing, and launching to the market.

Market Development

The process of expanding into new markets to increase sales and profitability, often by identifying and entering new geographic or demographic segments.