Anita Ramirez, a Florist, Sends E-Mails to Customers to Make

question 132

Multiple Choice

Anita Ramirez, a florist, sends e-mails to customers to make sure that the flowers they ordered were fresh and delivered on time. Anita is most likely engaging in:

• A) transaction selling.
• B) Partnership/consultative selling.
• C) relationship selling.
• D) strategic marketing.
• E) benefit marketing.

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